Most articles with this headline never answer it. Here are real numbers from public municipal procurement documents, what they do and do not include, and a method for working out your own five-year figure. We are not going to pretend there is a single right answer, because there is not.
In short: traditional providers can charge $25,000 to $50,000 for a small-town website. TownFront costs substantially less, and we give you an itemised figure for your town in a short conversation. See What TownFront costs.
The short answer: what traditional providers cost
For a small or midsize municipality, published budgets for a website redesign with a traditional provider generally sit in the tens of thousands of dollars for the build, with a separate annual amount for hosting, support and updates that continues for the life of the site. The annual figure is the one that decides your five-year cost, and it is the one most often skimmed over in a proposal.
What municipalities have actually budgeted
This is one public document, not a survey, and it shows what one village expected to pay an outside provider, at the high end of what small municipalities spend. It is useful because a municipality wrote the number down in public and said what it expected for the money. It is not an industry average, and your own town may be quoted more or less depending on how much of the list below you need.
- Village of Gilberts, Illinois (2026): $25,000 to $50,000 USD estimated. The scope covers a full redesign, hosting on a platform with 99.99 percent uptime, administrator training and ongoing support, plus accessibility, an interactive calendar, search, document hosting and integrations with third-party systems.
Two things are worth noticing. First, it is a range rather than a price, because scope drives cost far more than vendor choice does. Second, the figure covers the build and the hosting, training and support that follow it. Many quotes you receive will not separate those, and the annual cost is where a cheap build becomes an expensive decade. If a proposal does not state the recurring cost alongside the one-off, ask before you compare it with anything.
Four tiers, and what you actually get
1. Template platforms
Lowest entry cost. You choose from a set of layouts, your content goes into a fixed structure, and the platform is shared with hundreds of other towns. Fast and cheap to start. The limits show up later: the structure is difficult to change when a department reorganizes, and accessibility depends heavily on what your staff upload.
2. Professional small-municipality implementations
Where most towns, villages, boroughs and townships land, and where the published ranges above sit. You get a design built around your community, your content moved rather than dumped, training for the people who will actually post, and a support arrangement with a person on the other end.
3. Enterprise municipal platforms
Built for large cities and counties with many departments, complex approval chains and deep integrations. Substantially higher build and annual costs, usually on multi-year agreements with modules priced separately. Genuinely the right answer for a city of 200,000. Frequently oversized for a town of 6,000, which is how a small municipality ends up paying for an approval workflow nobody uses.
4. Custom builds
A one-off site built to order. Highest cost and the highest long-term risk, because maintenance depends on whoever wrote it still being available in year four.
The costs that arrive after launch
- Annual hosting, support and updates. The recurring line. Ask whether it can rise at renewal, and by how much.
- Content migration. Sometimes included, sometimes billed per page or per document. Years of minutes and agendas is the largest single volume of content most towns own.
- Change requests. The line to examine hardest. If adding a board page or changing office hours requires a ticket and a fee, that cost repeats forever.
- Modules and add-ons. Forms, notifications, calendars, agenda management and payments are often priced separately. Total the ones you will genuinely use.
- Document remediation. Accessible PDFs are work. Ask explicitly whether existing documents are reviewed, and who pays to fix them.
- Redesign cycles. Some agreements assume a paid refresh every few years. Others include it. This changes the five-year number materially.
- Training turnover. Clerks change. Ask whether training the next person costs anything.
- Leaving. Ask, in writing, what you get on the way out and in what format.
Work out your own five-year number
Take any proposal and fill in these twelve lines. Insist on a number or an explicit “included” for each. A proposal that cannot be reduced to this table is telling you something.
- Implementation and design, one time
- Content migration, and how much content it covers
- Hosting, per year, for five years
- Maintenance and platform updates, per year
- Support, per year, and what response time it buys
- Accessibility work, including document review
- Redesign or refresh assumed within five years
- Routine changes, per request or included
- Integrations, per system
- Modules or add-ons you will actually use
- Training, initial and for new staff
- Exit and data portability
Add lines 1, 2 and 6. Multiply lines 3, 4, 5, 8, 9, 10 and 11 by five. Add line 7 if the agreement assumes one. That total, not the headline build price, is what the decision is actually about.
Questions worth asking any vendor
- What does the annual cost become at renewal, and is any increase capped?
- If our clerk wants to add a new board page, who does it and what does it cost?
- Which of the features in this proposal are separately priced modules?
- What accessibility testing do you perform, and what remains our responsibility?
- If we leave in year four, what do we take with us and in what format?
What TownFront costs
TownFront is priced for small municipalities and costs substantially less than the traditional-provider figures above. We have not published a price list, and we are not going to put a number here that we would then have to qualify. What we will do is give you a real figure for your community in a conversation, itemised against the twelve lines above, so you can compare it with anyone else on the same basis.
One thing we will commit to in writing: routine changes are not a billable event. If posting an agenda or adding a board page costs money, the website is not really yours.
Want the itemised version for your town? Request a conversation and we will work through it with your current costs in front of us.
Sources
The figure above is taken from a published municipal procurement document: the Village of Gilberts, Illinois website redesign and hosting solicitation (2026). A procurement budget is an estimate set by the municipality, not an awarded contract value, and the scope attached to it varies from town to town. Every other number on this page is our own estimate of what a tier costs, offered as a way to read a quote rather than as a price list.